Animated Explainer Video
We produced this animated explainer video to showcase and demonstrate the powerful Reflector 4 app. Discover how easy it is to wirelessly share and record your favorite devices. No cables, adapters or confusing hardware. Present, teach or entertain from the palm of your hand.
The first and most important step of any project, big or small, is learning everything we can about the business. Including but not limited to their history, their goals, beliefs, target demo, previous and future marketing strategies, and so on.
Armed with the knowledge from the Discovery Phase we begin to develop the creative and strategic foundation of the project. This is our favorite part of the process and where all the ideation takes place.
The script drives the video and sets the tone. Building on the brand messaging that fuels the current marketing initiatives of the Reflector 4 app and our ideas from the Discovery & Creative Development phases, we worked closely with Squirrels to deliver messaging that both explains the app and entices the viewer to try it out.
Reflector 4 already came to the table with great branding. So we didn’t need to reinvent the wheel here. We capitalized on the foundation they had already built and produced custom animation that is on brand.
Voiceover & Music
Our goal was to hit a vibe that’s business casual, upbeat but not overbearing; modern. We poured through tons of music and considered several different voiceover artists. Seeing is believing but the audible aspect of a video is literally half the battle; it’s vitally important. We ensured that the voice, cadence, mood, and music all complimented the look.
Putting it all Together
The nice thing about spending so much time and attention developing the creative is that once all the pieces are put together, you pretty much know what to expect. But even so, we were thrilled with the results.