Dawg Pound Replica

The Martin Agency

Building the Dawg Pound Replica for Buffalo Wild Wings and the Cleveland Browns — The Martin Agency

Bringing the Dawg Pound to the Fans

When a pandemic closed events worldwide, Buffalo Wild Wings brought the Cleveland Browns experience to the fans. Through a regional push to BWW locations around Northeast Ohio, BWW and The Martin Agency focused on an element wholly unique to the Browns; the infamous Dawg Pound.

Being Cleveland natives we saw a unique opportunity to represent our beloved Browns in a way that was as honest and pure as possible. That meant getting every detail exactly right, and making sure it was built to last a full season within a restaurant environment.

What we came up with was a three part design that could be easily disassembled and reassembled by a team of two, hold up to six months of abuse and represent the Dawg Pound as close as we could get.

View the Case Study.

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