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Product Video Isn’t Just a Shorter Corporate Video
We love a good sit-down interview and cinematic B-roll shot as much as the next production house. That style’s paid...
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Why Most Cleveland Video Reels Look Familiar (And How to Pick One Built for Your Goals)
If you sit down and watch five demo reels back-to-back from video production companies in Cleveland, you’re probably going to...
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Hero Shots, Cutdowns, and Countdown Clocks: How to Actually Plan a Holiday Product Video Shoot
It happens every single year. You wake up, look at the calendar, and realize it’s suddenly mid-September. The humidity is...
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Set the Clock Early: Why Your Holiday Ad Needs to Start Rolling Now
You’re probably sitting in an air-conditioned room right now, holding an iced coffee, actively trying to ignore the fact that...
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Your Event Booth Deserves More Than One Recap Video
Trade show. Conference. Convention. Expo. However you got there, you spent months getting your booth ready. Decks, demos, giveaways, signage,...
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Your Video is Too Clean. Cleveland Audiences Don’t Buy It.
There's a certain kind of video that shows up in almost every pitch deck. Pastel gradient background, string quartet swelling...
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From Manufacturing to Tech: Turning Complex Processes into Clear, Scalable Stories
Let's be real for a second. The human brain is a beautifully chaotic place, but it’s also incredibly lazy. If you drop a 400-page binder of text-heavy manuals on a new hire's desk, or make a prospective client sit through a dry, feature-stuffed screen-share, their mind is going to check out immediately.
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The Art of Storytelling — Mastering Effective Brand Communication
Compelling and emotionally driven storytelling is more important than ever as content battles for attention in crowded digital spaces.
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Productive Collateral — Blending Efficiency & Effectiveness
Everything we create needs to be efficient & effective, therefore productive. Balancing between doing things right and doing the right things.
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9 Advantages of Using Motion Graphics to Tell Engaging Stories that Inspire Customers
Motion graphics stand out as an extraordinary medium for impactful storytelling. However, despite its many advantages, it remains underutilized. I think that should change.
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Our Favorite Super Bowl LVII Ads
The Super Bowl has always been advertising’s biggest stage. This year, 30-second spots ran up a bill of over 6 million dollars — and that doesn’t even consider what it takes to produce the ads. Money and strategy aside, these ads are all in good fun for the viewers. This is our definitive ranking of the best, and worst, Super Bowl commercials of this year.
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Creative Has The Highest Impact on Advertising Performance
There’s plenty of subjective ways to define a good ad but the true purpose of advertising is to sell. So to answer the question “what makes a good ad?” we must first discover what makes an ad effectively sell whatever it’s promoting. According to Nielsen, it’s overwhelmingly the creative.
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Oh God, Another Business Blog
The purpose of the C9 Blog is to write about things that we find to be interesting. We’re not in the business of being dry, safe or boring.
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