Insights, tips, and stories from the world of video production
We love a good sit-down interview and cinematic B-roll shot as much as the next production house. That style’s paid our bills for years, but when it comes to selling products online, playing by the old corporate rules is a fast track to getting scrolled past. Corporate video’s built for someone sitting in a conference […]
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If you sit down and watch five demo reels back-to-back from video production companies in Cleveland, you’re probably going to feel a little bit of Groundhog Day creeping in. You’ll see the sweeping drone shot over the downtown skyline, the lit-up corporate boardroom meeting where everyone is nodding enthusiastically at a glass whiteboard, or the […]
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It happens every single year. You wake up, look at the calendar, and realize it’s suddenly mid-September. The humidity is finally dropping, someone in the office brought in pumpkin-flavored coffee, and then it hits you like a cold splash of water. The holidays are here. If you run or market an e-commerce brand, you know […]
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You’re probably sitting in an air-conditioned room right now, holding an iced coffee, actively trying to ignore the fact that summer’s winding down. The last thing you want to think about is fake snow, festive lighting, or cozy winter sweaters. We get it. But your calendar doesn’t care about the temperature outside. Most brands treat […]
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Trade show. Conference. Convention. Expo. However you got there, you spent months getting your booth ready. Decks, demos, giveaways, signage, the works. Someone even remembered to bring a camera. Then the event wraps, everyone flies home, and all that footage gets cut down into one tidy recap video that lives on your socials for approximately […]
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There’s a certain kind of video that shows up in almost every pitch deck. Pastel gradient background, string quartet swelling under a voiceover, someone in a blazer gesturing at a laptop like it just told them a secret. It looks expensive. It also tends to fall flat the second you show it to a Cleveland […]
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We all bought into the great internet lie that we’d soon be directing high-budget commercial shoots from a beach in Bali while sipping a drink out of a coconut. But in reality, anyone who’s tried to direct a multi-camera setup over a glitchy Zoom connection knows that borderless creative paradise is a myth. When you’re […]
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Let's be real for a second. The human brain is a beautifully chaotic place, but it’s also incredibly lazy. If you drop a 400-page binder of text-heavy manuals on a new hire's desk, or make a prospective client sit through a dry, feature-stuffed screen-share, their mind is going to check out immediately.
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We are a video production company, and you probably expect us to sit here and tell you that you need a Hollywood-sized crew for every piece of content you post. But let’s be real for a second: raw, phone-shot content does well. It’s cheap, fast, and casual authenticity connects with people.
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Too many companies fall into the trap of pouring budget into overly sanitized content that looks pretty but lacks a pulse, ultimately failing to connect with real humans. If you want to stop blending into the digital background and start turning passive scrollers into loyal advocates, you have to change how you talk to the brain.
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They say sound and visuals are 50-50. And they're absolutely right. When it comes to carrying half of the experience, you don’t want to mess around with second-best. Enter the Sound Devices MixPre-10 II.
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Imagine if videos just had no sound. No dialogue, no music, not even the creak of a floorboard. It’d feel… empty, right? That’s because sound isn’t just an enhancement—it’s an experience.
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For those pushing the limits of data transfer, reliable, rugged, and high-speed storage isn't just a luxury—it’s essential. That’s where Exascend’s External Portable SSD Hard Drives excel.
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Each approach offers a unique angle to tackle the beast, whether it's the pressure of perfectionism or just the absence of inspiration.
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Some simple methods and tools to help you get started recording serviceably commercial grade vocal recordings.
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By recognizing the benefits of embracing change and developing new skills, we can challenge our limiting beliefs and begin cultivating a growth mindset.
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By adopting tools like blue light glasses, we ensure that our health isn't the price we pay for progress. Seeing is believing!
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Making the conscious choice to decompress without screens at the end of the day allows your mind to shift into a different state and truly unwind.
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The dawn of the new millennium brought forth a digital revolution that rocked the film industry, but it came with a trade-off.
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Compelling and emotionally driven storytelling is more important than ever as content battles for attention in crowded digital spaces.
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